Soon, web videos will be used by most companies as part of their marketing campaigns
MediaBuyerPlanner October 16, 2008
Viral Video Spend to Rise Despite Unclear Metrics
Advertiser and agency interest in viral video is growing quickly, and 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to a study from Feed Company, writes MarketingCharts.
The “Viral Video Marketing Survey: The Agency Perspective” surveyed ad-agency executives and media buyers and found that 80% are “very familiar” with viral video. Some 72% say their clients are “interested” or “very interested” in using viral video as an integral part of their marketing campaigns - see chart.
The majority of ad execs (56%) also reported being “pleased” with the results of a viral video campaign, while less than 3% say they have been displeased.
Viral Video Spend to Rise Despite Unclear Metrics
Advertiser and agency interest in viral video is growing quickly, and 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to a study from Feed Company, writes MarketingCharts.
The “Viral Video Marketing Survey: The Agency Perspective” surveyed ad-agency executives and media buyers and found that 80% are “very familiar” with viral video. Some 72% say their clients are “interested” or “very interested” in using viral video as an integral part of their marketing campaigns - see chart.
The majority of ad execs (56%) also reported being “pleased” with the results of a viral video campaign, while less than 3% say they have been displeased.
posted by Ana E. Rivera at
7:32 PM
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