Sample Corporate Video

Corporate Assignment: Coverage for Masimo’s unveiling!

I was hired by the Masimo Corporation (headquartered in California) to film the release of their state-of-the art noninvasive hemoglobin measurement. This was quite a big deal as their booth at the ASA 2008 Annual Meeting (Orange County Convention Center) was one of, if not, the largest on the tradeshow floor. And it had the most foot traffic! I am obviously not in the medical field, but I was quite impressed with Masimo’s efforts to improve patient care by making it easier for the professionals to do their job. The reaction to their product from visitors that came from all over the world was phenomenal!

I used my Canon XH A1 along with a wireless Shure handheld system, a Micropanels LED camera mounted light, and my trusty Manfrotto monopod. All worked impeccably! We went from capturing close-ups of the new products and the booth to quick interviews and crowd shots. We had to move fast as we were trying to capture spontaneous reactions and expressions. We also captured several presentations and interviews.

I hired freelance photographer Robert Cosme of RC Photography. He did a wonderful job moving around the crowd and capturing exactly what the client asked him to! Thanks Robert for a job well done!

This was another successful corporate assignment! I will post a few clips here and on our demo page soon!

Visit Masimo online at masimo.com.